Careers in Sports Management You Can Get with a Bachelor’s Degree

By Published On: December 29, 2023

Sports management is a dynamic and exciting field that offers a wide range of career opportunities for individuals passionate about sports. While many believe that a graduate degree or extensive experience is necessary to break into this industry, there are plenty of entry-level positions available to those with a bachelor’s degree

In this blog, we will explore various career options in sports management that you can pursue with just a bachelor’s degree and a burning desire to make a mark in the world of sports. If you want to become a sports management professional, keep reading. 

Careers in Sports Management for Recent Graduates

There are plenty of entry-level jobs in sports management for recent graduates to explore. Here are some of the top careers in sports management for those with a degree.

1. Sports Marketing Coordinator

One of the most sought-after roles in sports management is that of a sports marketing coordinator. These sports management professionals work closely with marketing teams to promote sports events, teams, or athletes. Sports marketing managers help to plan and execute marketing campaigns, manage social media accounts and analyze data to assess the effectiveness of marketing strategies for teams in professional sports leagues. A bachelor’s degree in marketing, sports management or a related field can pave the way for this entry-level position.

2. Community Relations Coordinator

Community relations coordinators in sports management focus on building positive relationships between sports organizations, teams or athletes and the communities they serve. They organize and oversee community outreach programs, charity events and initiatives that support local communities. These professionals often collaborate with local schools, nonprofit organizations and other community stakeholders to make a positive impact. A bachelor’s degree in sports management, public relations or community development can be a strong foundation for this sports management career.

3. Sports Event Coordinator

Sports event coordinators play a vital role in planning and organizing sporting events, from small tournaments to large-scale championships. These sports management professionals handle logistics, coordinate with vendors, manage schedules and ensure the overall success of the event. With a bachelor’s degree in sports management, hospitality management or event planning, you can land an entry-level position in event coordination and work your way up in the sports industry.

4. Athletic Department Administrator

Working as an athletic department administrator at a school or university can be a rewarding career choice for sports enthusiasts. These professionals assist in the day-to-day operations of sports programs, including scheduling games, managing budgets and coordinating travel arrangements for teams. A bachelor’s degree in sports management, education or a related field can open doors to this sports administration role.

5. Sports Facility Manager

Sports facility managers oversee the operations of sports venues such as stadiums, arenas and recreational facilities. Facility management entails ensuring the facilities are well-maintained, events are scheduled and staff is being effectively handled. A bachelor’s degree in sports management, business administration or facilities management can help you secure an entry-level position in this competitive industry.

6. Sports Analyst

If you have a knack for statistics and a deep understanding of sports, a career as a sports analyst might be the right fit for you. Sports analysts analyze game statistics, player performance data and trends to provide insights and predictions for sports teams and media outlets. A bachelor’s degree in statistics, mathematics, sports analytics or a related field can be your ticket to this successful career.

7. Sports Public Relations Assistant

Sports public relations assistants work to build and maintain a positive image for sports teams, athletes and organizations. These sports professionals help create press releases, manage media relations and organize press conferences. A bachelor’s degree in public relations, communications or sports management can help you get started in this field, and you can gain valuable experience by working as an intern or assistant to other business professionals. 

8. Sports Agent Assistant

Becoming a sports agent might seem daunting, but you can start by working as an assistant to seasoned sports agents. These professionals help negotiate contracts, manage clients’ affairs and provide guidance on various aspects of their careers. A bachelor’s degree in sports management, law or business, along with networking and internship opportunities, can help you break into this competitive field.

9. Sports Merchandise Coordinator

Sports merchandise coordinators are responsible for managing the sale and distribution of team merchandise, such as jerseys, hats and memorabilia. They work closely with retail outlets and online stores to ensure that fans have access to their favorite team’s gear. A bachelor’s degree in marketing, business or sports management can qualify you for this entry-level position in the athletic industry.

10. Sports Social Media Specialist

In the digital age, social media plays a crucial role in sports marketing and fan engagement. Sports social media specialists create and manage content for teams and athletes on various social media platforms. They also monitor online conversations and engage with fans to build a strong online presence. A bachelor’s degree in marketing, communications or digital media can be a stepping stone to this role.

A Future in Sports Management

A career in sports management is not limited to those with advanced degrees or extensive experience. With a bachelor’s degree in a relevant field and a strong passion for sports, you can secure entry-level positions in various areas of sports management. Whether you’re interested in marketing, event coordination, sales or analytics, the sports industry offers a wide array of opportunities for individuals looking to turn their passion for sports into a fulfilling career. 

With sports interest, participation, and entertainment value continuing to grow decade after decade, there are numerous reasons why jumping into this field provides tremendous upside, job security, career satisfaction, and growth opportunities. Some of those reasons include: 

  • Greater fan engagement activities at sports venues 
  • Increased interest in women’s sports 
  • Sports franchise global reach 
  • More live streaming options & avenues 
  • Mid-major colleges rising in performance & following 
  • Legal changes to name, image, and likeness policies (NIL) for student-athletes 
  • Emerging technologies to the fan experience 
  • Mobile sports betting

These entry-level positions provide valuable experience and a foundation for career growth within the sports management field. As you gain expertise and build a professional network, you can explore higher-level roles and continue to pursue your dreams in the world of sports. So, don’t let the misconception that you need an advanced degree hold you back; your bachelor’s degree can be your ticket to a rewarding career in sports management.

Start Your Career with Concordia University Chicago

Concordia University Chicago (CUC) offers a Bachelor of Arts in Sports Management for students interested in sports management careers. CUC’s 100% online program sets you up for success in your desired career.  

Apply today or schedule a call with our admissions team to get started!

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